4 Ways to Beat Other Buyers
To everything, the songwriter says, there is a season. (Turn, turn, turn.) This Spring, the real estate market in many places seems to be thawing out of an extended winter straight into a hot market of buyer activity. The upshot for sellers is great: shorter times on the market, more certain sales and higher sale prices.
But for buyers, there’s a somewhat scary new implication of this season change: multiple offers.
Upon learning that a home you’re trying to buy gets more than one offer, it’s instinctive to have one of a few kneejerk reactions:
None of these reactions, however, will get you the result you want: the house.
Making a victorious offer is more art than science. Sellers may be fixated on their bottom lines but there are a number of other seller priorities that buyers can address in optimizing their offers. Here are some less-obvious strategies for besting the other buyers who are vying for ‘your’ home:
1. Offer more than asking (if the market data justifies it). Allow me to explain: offering more money *seems* like a super obvious way to beat out other offers, but you would be amazed at how many bargain-seeking, recession-trained and novice buyers simply don’t do it. Many think they’re scoring a deal by making low offers, even in the face of competition.
This ignores two essential truths of home buying:
Essential Home Buying Truth #1: A bargain price does not a deal make, if you don’t get the home.
Essential Home Buying Truth #2: If you lose out on five homes before the market educates you to get ‘unstuck’ from your rigid, lowball offer strategy, you might end up facing even more competition for fewer homes a few months down the road – and end up spending even more to finally score a property.
Also note that my advice here is to (after consulting the recent sales data and talking with your agent and your mortgage broker, of course) offer more than the list price – not just more than your earlier plan.
You see, when buyer get wind that there’s going to be competition, some tweak the price they offer relative to what they had planned to offer before they received that information. Since we’re still at a relatively early spot this market recovery/multiple offer phase, lots of buyers are making this mistake of offering something more than they would have a few months back, but still less than the asking price. As such, you may be able to best other offers by just going in with an offer just a touch over asking.
Talk with your agent about this – and involve your mortgage pro and financial advisor up front to ensure you don’t overextend yourself. In more recession-proof areas, you may need to go so far over asking that you’ll need to adjust your house hunt price range lower to be able to compete. And, of course, the recent sales data and your personal budget must all justify whatever amount you offer.
Accordingly, it behooves you to watch and work through the comparable sales data very closely with your agent, including the current trends in prices – if they are on the rise, you might need to offer even more than the house next door just sold for to “win.” You can look to the current list-price to sale-price ratios to see just how far over asking winning offers are going, on average.
If you find the mere thought of offering more than the list price exasperating, keep things in perspective. Know that smart sellers are being very strategic and assertive, listing low to create an auction atmosphere and churn up multiple offers. Don’t be duped into thinking you can get away with a low offer because the asking price seems like such a bargain. (And by the same token, don’t throw money at a place that is overpriced compared with the rest of the market.)
Some of these seemingly lower-priced homes are getting 20, 30, even 50 offers in some areas. The victorious buyers are those who are offering amounts backed up by the home’s fair market value, as determined by the very, very most recent sales – not sales from six months or a year ago.
2. Max out and show off your close-ability. Yes: sellers care about getting top dollar for their homes, so offer price is the primary factor that makes or breaks your offer. However, sellers and their agents are aware of the flip side of Essential Truth #1 – a great deal that doesn’t close is no deal at all. They are also on high alert from the last few years of very high contract cancellation rates, so sellers and listing agents will give top priority to offers that have both (a) strong prices and (b) a strong likelihood of closing.
For you, as a buyer, to boost your offer’s close-ability, it helps to be informed about the most common deal killers:
If you’re going to try to win or at least compete with other offers on close-ability, it’s critical that you strike an appropriate balance between protecting your own interests and aggressively assuring the seller that you have done everything within your power to minimize or eliminate the risks that you will later have to back out of the transaction.
With the help and expert advice of your agent, mortgage pro and/or attorney, consider strategic moves like:
CAVEAT: I put these strategic suggestions out there to let you know that they are possible and know that they are seen as offer strengths by sellers. They are not always advisable and, in some cases, are actually unwise and inadvisable, in that they waive rights you might need to exercise in the future. Do not incorporate these aggressive offer tactics without looking to your experienced, local real estate, mortgage and legal professionals for advice on their implications for your personal situation.
3. Work with a well-respected agent and mortgage pro. If you’re house hunting in a desirable neighborhood or one with an insular community of agents, it can be advantageous to work with an agent who other agents know and love – or at least one they have heard of and respect.
Collectively, the buyer’s agent and mortgage broker have a huge impact on how smoothly a transaction goes – and, sometimes, on whether it closes at all. No seller wants to entrust their most important transaction – and no listing agent wants to trust their livelihood – to someone they’ve never heard of and/or who has no track record of getting deals to close, smoothly: especially when they have many alternative offers from reputable agents they know they can trust to get the deal closed.
So, working with a well-known agent and a well-known local mortgage broker can certainly help give your offer a boost against other would-be buyers. Experience in your area and activity in the local real estate community are good indicators.
With respect to mortgage brokers, it’s especially helpful to work with one from a well-known, local company. At least consider authorizing yours to talk with the listing agent via phone to discuss the strength of your qualifications.
By no means does this exclude agents who are newer to the business. Working with an agent who has a polished website and smart activity on various social media channels or one who can provide the listing agent with a list of recent closed transactions they have worked on may help the seller and their agent feel more comfortable accepting an offer if your agent is new – or new to the area.
4. Express your love for the home. I’ve written a lot about what I call the Seller Love Letter, a tool homeowners can use to ‘infect’ interested buyers with their own affection for the property. But here’s a tip from the last peak of the market: buyers can write love letters, too! Allow me to be frank: if someone is offering $50,000 more than you are, chances are slim that you’ll beat their offer out with a letter, no matter how poignantly they:
But – such a love letter may not hurt. In fact, it might even score you a counter-offer in a situation where the seller might otherwise have just outright accepted another, much-higher offer. And your offer price is close or identical to your competitor’s? It might just score you a home.